https://www.alexjergensen.com/home daily 1.0 2026-01-29 https://www.alexjergensen.com/r65-labs-inc daily 0.75 2023-08-08 https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/73243fb6-747a-4835-8590-4fe4f010ebef/FellowsTile.jpg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/c03dc256-a4cc-40cc-83d1-1ec545a083af/videoTile.jpg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/74bc5647-3911-4355-94d2-b31a1cc8aa9e/teamupTile.jpg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/e7973b60-c0df-4c24-952c-81e017b4144c/covidTile.jpg https://www.alexjergensen.com/resume daily 0.75 2023-09-04 https://www.alexjergensen.com/athenahealth daily 0.75 2024-02-28 https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/a9b4a8ef-2230-4498-8d93-675e3234092b/bugs%26drugsTille.jpg https://www.alexjergensen.com/music daily 0.75 2023-08-05 https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/82faff4b-3b16-4353-aefb-3bd2b2f5544d/autorepair.jpeg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/cabb3050-d84d-42a3-b881-cdb9c084748d/techoptimist.jpg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/5d9fdc05-642f-4d4e-a601-70d005b26032/fullframe.jpg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/68aefaa4-c344-4352-a557-6f98c6a351ba/impersona.jpg https://www.alexjergensen.com/bugsdrugs daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/702718e0-fcc9-4fc1-9e86-3f24ab1856a1/IMG_1266.jpg Bugs & Drugs A photo from our brainstorming session. We landed on the basic concept, but still had open questions about the navigation, essential information to display and the visual approach. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/1e48cf69-90cf-4adb-a0c5-6add8d8a70bf/Screen+Shot+2013-10-03+at+4.59.16+PM.png Bugs & Drugs https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/417e3e49-011a-4af9-8089-56d413ca4151/Bugs%26DrugsWireframestill.jpg Bugs & Drugs I created this wireframe after our brainstorming session to think through the functionality and propose a visual concept that came up as part of our discussion—to use imagery of the actual pathogens in the app. Because iOS7’s move away from the skeuomorphic UI approach of the past, we took inspiration from Apple’s weather app, which had been redesigned with the new OS release. Upon launch of the app, the physician’s location would be used to show them a list of bugs sorted by the number of isolates (i.e. cultures) taken in their area (they could also change location as needed). Tapping on a bug would show the physician a list of drugs that could be prescribed and the relevant resistance information. Because lab results are regularly added to the AthenaHealth system, the app would reflect this and essentially always be up-to-date. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/676e1abc-f083-48d5-b054-b0d1e5023ba0/MessagesScreenSnapz001_AdobeExpress.gif Bugs & Drugs https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/7a9114e6-e0ab-43df-8bde-8567f19d9d7a/%E2%80%8Ebugsdrugsscreens.%E2%80%8E001.jpeg Bugs & Drugs Our visual design team took the concept from the wireframe and ran with it, working through the new “flat UI” approach dictated by iOS7 and using macro photography as background. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/e1247166-780f-434a-bd0b-821ff24c87c6/Screen+Shot+2013-10-03+at+4.59.07+PM.png Bugs & Drugs https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/a9b4a8ef-2230-4498-8d93-675e3234092b/bugs%26drugsTille.jpg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/355b98d8-b84e-466a-a010-4156c6d8e3df/ExperienceMap.jpg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/068042f1-27ae-40c1-be60-6753c418c7ca/antibiotics-10-00782-g001.png https://www.alexjergensen.com/modality daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/89ae9ab7-94b5-45cd-b990-1d024e5f4456/Transformation.jpg Modality, Inc. We created a novel process of using data sets configured for use within Adobe Photoshop to generate of thousands of images for each Raybook title. Photoshop is also scriptable, which we took advantage of often, creating a workflow that allowed for a a semi-automated image generation and export process. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/13552ee8-394e-421b-89bf-8dfebc064c84/Newipods.jpg Modality, Inc. We created hundreds of Raybooks for various brands, including Cliffs Notes, Brain Quest for kids, and dozens of medical reference and education titles. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/6e390f68-bbad-4802-a1a5-053f1e8d7301/brainquestbox.jpg Modality, Inc. Some titles were sold in stores like Barnes & Noble, Apple, and more. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/1cf2686c-8dfe-484e-9729-77fe05f888d2/netter_deck1_src.gif https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/fc90496c-c137-4128-810b-c99890790e06/iphones_netter_frommers.png https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/990fa6aa-f34f-4ff6-9e24-d88683ee658b/keynote.jpg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/f654c3fe-dd2e-4989-bd8a-acff24a4468f/modalityappbanner.jpg https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/23af5def-d5c3-432c-8d89-51e2d51602c3/ipads.png https://www.alexjergensen.com/epocrates daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/a4ea44fd-da29-404d-9e4d-62333f25323e/Research1.jpg Epocrates Working closely with Product Management and the Medical Information team, I conducted a series of information gathering sessions, typically after creating an analysis document for everyone to review. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/ad33afd4-c4a1-4ca7-a35b-a3469a341a0e/PMH_board.png Epocrates The visual redesign was heavily influenced by the VP of Product at Epocrates, who pushed for a specific home screen grid design that was common among apps at the time, having been popularized by Facebook. Within the Epocrates app, the grid highlighted the various tools offered. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/02bf5871-a6f7-42b0-941c-1df1b9d97d44/ipad_concept1.jpg Epocrates This was the first 'brute-force' study, essentially elongating the height of the iPhone screens on the iPad, in 3 columns. We experimenting with moving the size and position of the columns, but overall this approach fell short, despite the hope of it being easier to implement. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/09318397-43a6-42dd-b0e0-1f2b4cdb2153/bowmore_6.0__0008_browser.png Epocrates The tab view comes up over the home screen, letting users have multple items open at once with each easily selectable. All of the written content was reformatted to take advantage of the increased real estate. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/c66fc96a-1db1-45d0-ad2c-4d17051ce261/Research2.jpg Epocrates Deep learning sessions were often necessary with Med Info in particular, as many tools required a significant understanding of the practitioner’s needs and point of view. I often documented these and included them in style guides for new designs. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/21f273ac-366f-4267-a657-5e39a8527205/dx_board.png Epocrates A new, streamlined UI applied across tools for increased readability and clearer navigation. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/c0416e67-c7fe-408f-a592-900907f5077b/ipad_concept2.jpg Epocrates The next concept was to have 2 distinct panels. One for global navigation and one with browser-like functionality for the display of multiple monographs. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/56be2930-505a-4235-bb7d-884a997adc08/bowmore_6.0__0011_browse_modal_root_over_content.png Epocrates A modal search / browse feature could be launched at any time. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/b8013a56-e80a-479d-bab7-93d2242e4040/Interaction_check.png Epocrates Interaction Check: Often used in a variety of scenarios, from prescribing to emergency evaluations, the drug interaction tool checks for interactions among a patient’s current medicine regiment. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/422c3def-7899-4bbf-9578-74c39972f9e2/ipad_homescreens.jpg Epocrates On the left, an early home screen concept. We liked some of the benefits of the busier widgets, but opted for cleaner, simpler, and search centric (as pictured on the right). https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/36641760-9daa-4aac-a069-e711549893d0/htmlspec.jpg Epocrates Typography overhaul: Many of the tools utilized web-based views, allowing us to use web approaches to typography styling and formatting. I created HTML pages using CSS templates to meet the new design specs and handed those off to developers for implementing the rest of the system. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/77e812dc-7bfe-4f02-85e3-c59b58f3fd57/ipad_dosingcalc.jpg Epocrates Expanding on the iPhone capabilities, the various medical calculators had a pleasant layout on iPad. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/5270dbdb-c2df-4f23-856c-f587fefd91af/ipad_pillid.jpg Epocrates The Pill ID tool required less scrolling, which decreased the amount of time it takes to look up a pill. https://images.squarespace-cdn.com/content/v1/64b54699f753c8432ef9a499/04bf749a-0fe6-45bb-80cd-d1923648d59e/PMH_004_1_smaller.gif